Most ads fail. Yours shouldn't.
The single biggest variable in your media spend isn't the targeting, the platform or even the offer. It's whether anyone bothers to watch. We make the small, strange, unreasonably effective video ads that the algorithm rewards and the human brain remembers, for brands across the UK, US and Europe who'd rather not waste another quarter testing the obvious.
- First cut
- 72h
- Formats
- 16+
- From
- £95
A creative studio built for the way people actually behave.
Six week shoots are a relic of an era when ads were rare and attention was cheap. We've reversed both. Our pipeline ships fresh, strange, testable variants every week, without losing the craft that makes a brand worth remembering in the first place.
An AI native pipeline
Generative video, photoreal product placement and creator style talent, all orchestrated by humans who've spent careers shipping commercial work.
Variants by the dozen
A winning hook is not one ad. It's twenty. We rebuild every winner across ratios, lengths, locales and offers, so your media team is never short of fresh stock.
Engineered for the click
Hooks are designed around the metrics you actually report on: CTR, hold rate, ROAS. Beauty is welcome but it has to earn its place.
Friday drops, forever
From product URL to live ready ads in three working days. After launch, a fresh batch arrives every Friday, which is when interesting things should arrive.
The benchmark we measure our cuts against.
Hover to preview, tap for sound. A rolling study of how the world's most disciplined brands frame, pace and resolve a shot. Reference only, not our work, but it's the bar.
Rivian
REFR1S · Mood film
WHOOP
REFWearable · Performance film
Sonos
REFEra · Ambient sound film
ARKET
REFMotion looks · Editorial loop
Rare Beauty
REFSoft Pinch · Blush film
DJI
REFOsmo Pocket 3 · Gimbal demo
The reasonable questions clients ask before signing anything.
If you want a longer read, the full FAQ answers a dozen more. The pricing page shows exactly what it costs.
- How quickly will we see the first ads?
- Most first cuts land inside 72 hours of brief sign off. After that, fresh batches arrive every Friday, which is, conveniently, when most media buyers wish they had more to test.
- Which platforms do you build for?
- TikTok, Meta (Feed, Reels, Stories), YouTube Shorts and In Stream, Google Display and Demand Gen, LinkedIn, Pinterest, Snapchat, X, Reddit and the programmatic DSPs. If a human can scroll past it, we can probably stop them.
- Do we own everything you make?
- Yes. Masters and modular cuts arrive in your folder on delivery, with no watermarks and no clever clauses designed to keep you trapped in our orbit.
- Can we use creators we already trust?
- Of course. We work with real creator talent and, where it makes commercial sense, with AI performers under properly licensed terms. Everything is brand safe and disclosed where the platforms require it.
- Do you also buy the media?
- No, and that's deliberate. We do one thing very well: the creative engine. Your in house buyers (or your agency) keep the keys to the ad accounts.
