Acceptable Use

A short list of things we will not make.

Most agencies hide their no list under fifteen pages of definitions. Ours is one screen. If your brief lands in any of the categories below, we will politely decline and refund any unused fees.

Last updated: 27 June 2026

/01

Illegal content

Anything that breaches Spanish, EU, UK or US law, or the laws of any market in which the ad will be served. This includes unlicensed regulated promotions (financial products, prescription medicines, gambling, alcohol in restricted markets) and counterfeit goods.

/02

Non consensual likeness and impersonation

No deepfakes or AI generated likenesses of real people without their explicit consent. No impersonation of public officials, journalists, regulators or competitor brands. No fake testimonials attributed to real named individuals.

/03

Political and electoral content

We do not produce political party advertising, electoral campaign content, referendum advocacy or AI generated depictions of candidates or officials in or around election periods.

/04

Deceptive claims

No before and after results we cannot substantiate. No fake "doctor recommended" framing. No invented scarcity, fake countdowns or contrived urgency. Persuasion is welcome; deceit is not.

/05

Hateful or harassing content

No content that demeans or harasses on the basis of race, ethnicity, religion, gender, sexual orientation, disability or any other protected characteristic.

/06

Harmful or unsafe content

No content sexualising minors. No promotion of self harm, disordered eating or dangerous stunts. No instruction in weapons manufacture or other materially harmful activity.

/07

Adult, gambling and other restricted categories

We do not currently produce sexually explicit advertising. Gambling, CBD, vaping, weight loss and certain cosmetic medical categories are considered case by case and only for licensed advertisers in markets where the category is permitted.

/08

Reporting concerns

If you believe a piece of advertising we produced breaches this policy, email hello@vidadfx.com. We will investigate within five business days.

Contracting entity

Video & Advertising FX S.L.Avenida Finisterre 165C, Planta 3
15008 A Coruña
Spain
Email: hello@vidadfx.com
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