Four steps. No theatre. A live ad at the end.
Most agency processes exist to justify the invoice. Ours exists to compress the distance between a product URL and an ad that earns its keep.
- Day 101
Brief and hook strategy
Send us a product URL, ad account access (or your recent winners) and the metric you actually care about. Within 24 hours you get a written hook strategy, a shortlist of formats and a delivery calendar. No mood boards held hostage.
- Days 2 to 302
Generate and direct
Our team orchestrates a generative pipeline (AI talent, photoreal product placement, motion design, sound) directed by senior creatives who have shipped commercial work for brands you've heard of. Machines do the rendering. Humans do the deciding.
- Day 303
Edit, grade and deliver
Every cut is colour graded, captioned and packaged into platform native masters: 9:16, 1:1, 16:9, 4:5. Modular variants come built in, because winners are rarely just one ad.
- Week 2 onwards04
Test, learn, scale
We review weekly with your buyers, double down on what works, quietly retire what doesn't, and ship a fresh batch every Friday. Most clients see the second month outperform the first by a depressing margin (depressing, that is, for whoever made the first set).
