Twelve sensible answers before you brief us.
/01How quickly does the first batch arrive?
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How quickly does the first batch arrive?
First creative drops inside 72 hours of brief sign off. After that, four to six fresh masters land every Friday. We picked Friday because the worst time to be short of ideas is Monday morning.
/02What does a typical engagement actually look like?
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What does a typical engagement actually look like?
Most brands start on the Growth plan: sixteen master ads and sixty modular variants every month. We sit alongside your growth lead, review weekly, and re cut winners on a 24 hour SLA. Less of a vendor relationship, more of a useful colleague.
/03Do we own the finished work, including the project files?
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Do we own the finished work, including the project files?
Yes. Masters, modular cuts and the source project files arrive in your folder on delivery. No watermarks, no clauses written to keep you politely trapped.
/04Which platforms do you build for?
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Which platforms do you build for?
TikTok, Meta (Feed, Reels, Stories), YouTube (Shorts, In Stream, Bumper), Google (Display, Demand Gen, Performance Max), LinkedIn, Pinterest, Snapchat, X, Reddit and the programmatic DSPs. If a thumb scrolls past it, we can build for it.
/05Can you match the style we already have?
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Can you match the style we already have?
Yes. We start with a brand audit, your guidelines, and a small pile of recent winners. New cuts arrive feeling like a confident new chapter, not an awkward visitor at the company barbecue.
/06How do AI talent and rights work?
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How do AI talent and rights work?
We use a sensible mix of licensed creator talent, AI performers under platform compliant licences, and your own assets. Every output is brand safe and disclosed where Meta, TikTok or the FTC say it should be.
/07Will you also buy the media?
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Will you also buy the media?
No. The temptation to mark our own homework is unhealthy. We focus on the creative engine and hand the masters to your buyers, ready to drop straight into the ad accounts.
/08What happens when a creative flops?
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What happens when a creative flops?
We celebrate it briefly (a failed test is data you used to pay six figures for) then re cut the next batch with what we learned. Modular variants are always included in your plan.
/09Can you handle multiple markets and languages?
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Can you handle multiple markets and languages?
Yes. Scale plans include localisation with regionally appropriate talent, language and on screen copy, because a British joke rarely survives the Atlantic intact.
/10Will you sign an NDA before we share the brief?
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Will you sign an NDA before we share the brief?
Of course. A mutual NDA goes out before any discovery call where you might share unreleased product, roadmaps or the kind of data that should not appear in a hallway conversation.
/11How does invoicing work?
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How does invoicing work?
Monthly retainers are invoiced upfront on day one of each cycle, in GBP or USD. One off projects are 50% on brief sign off and 50% on delivery. Pleasantly unsurprising.
/12Can we start small before committing to a retainer?
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Can we start small before committing to a retainer?
Absolutely. Most clients begin with a single piece (often a UGC test or a hero product film), see whether they like working with us, then move to a monthly plan. We rather prefer it that way.
